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Maximize the business value of generative AI

A new world of intelligence 

Consumers and businesses alike are fascinated by generative AI’s ability to create sophisticated content, generate code, answer questions, and more all from simple natural language prompts, often within seconds.

While a lot of attention has been given to how consumers are using generative AI, there is an even bigger opportunity in how businesses will use it to deliver amazing experiences for their customers and employees. The true power of 
generative AI goes beyond a search engine or a chatbot and will transform every aspect of how companies and organizations operate.1 Gartner estimates that by 2025, 30 percent of outbound marketing messages from large organizations will be synthetically generated.

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